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Events & Campaign 2022
Chief Nike Art
Turning a book launch into a national cultural moment
EventBrandStory
The challenge
A landmark book launch celebrating a national artistic icon needed to rise above a typical event and become a cultural moment worthy of the legacy.
Our approach
We wove the artist's heritage into a modern, cohesive brand experience — from concept and identity to the run of the event itself.
The result
- Landmark national coverage
- An event experience that honoured the legacy
- A story that travelled far past the launch
Credits
Raptview's role
Event concept, branding & production
Creative direction, design, photography and video led by Raptview's Creative Director and in-house team. Selected work was delivered with partner studios and/or commissioned through CIG Motors (2019–2023). Brand names and logos are the property of their respective owners, shown for identification only.
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