Raptview Thinking
Insights
Clear, cited notes on AI search visibility, brand and building trust across markets — the same thinking behind our work.
Why Your Brand Doesn't Show Up in ChatGPT (and How to Fix It)
If ChatGPT, Gemini or Google AI never names your brand, it's usually one of four fixable gaps: a weak entity, JavaScript-hidden content, thin pages, or no third-party authority. Here's how to diagnose and close each.
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If you ask ChatGPT about your category and your brand never comes up, it's almost never bad luck — it's one of four fixable gaps.
What Is llms.txt — and Does Your Site Need One?
llms.txt is a plain-text file at your domain root that gives AI models a clean, curated summary of your site. It won't rank you, but it makes you easier to read and quote. Here's what it is and how to write one.
How to Measure AI Visibility When There's No 'Rank #1'
AI answers have no ranking position to track, so measure differently: prompt-test across engines, log cited vs mentioned vs absent, watch AI Overview appearances, and confirm the bots actually crawl you.
AI Visibility for SaaS: Getting Your Product Recommended by ChatGPT
When buyers ask AI 'what's the best tool for X', SaaS products win by being a clear entity with comparison-ready content and third-party proof. Here's the playbook for software brands.
GEO for E-commerce: Getting Your Products Picked by AI Shopping
AI assistants increasingly recommend products directly. Stores win with clean Product schema, real specs and reviews, and a brand entity the model trusts. Here's how to be the one it picks.
How to Get Your Brand into Google AI Overviews
AI Overviews pull from content that directly, concisely answers the query and comes from a trusted, well-structured source. You get in by writing answer-first, structuring with schema, and earning authority.
Getting Cited by AI: The New Rules of Visibility in 2026
Ranking #1 no longer guarantees traffic. Here's how to become the source ChatGPT, Gemini and Google AI actually quote.
Entity SEO: How to Build a Brand Entity AI Trusts
An 'entity' is how engines recognise you as a real, distinct thing. You build one with consistent schema, a Wikidata presence, and aligned sameAs profiles — so AI can confidently name you.
Do You Need a Wikipedia Page to Get Cited by AI?
No — but you do need the structured, verifiable identity Wikipedia represents. A correct Wikidata item, consistent schema and reputable references get you most of the benefit without an article.
Schema Markup in 2026: The Quiet Lever Behind AI Citations
Structured data won't win you a single human click on its own — but it's how the models learn who you are. Here's what actually matters.
Why Cultural Intelligence is Your Brand's Greatest Asset
The brands winning in new markets aren't the loudest — they're the ones that understand the culture they're entering.
GEO vs SEO: What Generative Engine Optimization Actually Changes
SEO optimised for rankings. GEO optimises for being the answer. The overlap is large — but the differences are where the new wins are.
From Lagos to London: Building a Brand That Travels
What it takes for an African brand to resonate in Western and Asian markets without losing its soul.
Surviving Zero-Click Search: Where Demand Goes When the Clicks Don't Come
If 60% of searches end without a click, traffic is no longer the only goal. Here's how to capture demand that never reaches your site.
Is Your Website AI-Ready? The Build Decisions That Decide
Beautiful sites that ship everything in JavaScript are invisible to half the crawlers that matter. The fixes are mostly architectural.
The Trust Premium: How African Brands Earn Global Confidence
Entering a new market is a trust problem before it's a marketing problem. Here's how ambitious African brands close the gap.
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