Ayoba
Ayoba SME Accelerator — Nigeria Launch
The challenge
Ayoba's SME Accelerator needed a launch in Lagos that felt credible to founders and press alike — a global tech product showing up as a genuine partner to African business.
Our approach
We designed the launch brand and the event end to end: stage and set, OOH and step-and-repeat, print collateral and a press moment engineered for coverage and shareability.
The result
- Strong national press pickup
- A launch that positioned Ayoba as a partner, not an outsider
- Assets reused across the wider campaign
Credits
Raptview's role
Event branding, set & production, photography
Creative direction, design, photography and video led by Raptview's Creative Director and in-house team. Selected work was delivered with partner studios and/or commissioned through CIG Motors (2019–2023). Brand names and logos are the property of their respective owners, shown for identification only.
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